Bigger – better?

Classical experiment #1: One group of people is given a plate with certain amount of food on it, while other group of people is given a small plate with the same amount of food. After this people are asked to estimate (guess) how much food is on the plate, before they are allowed to eat the food.

Results: people with bigger plates underestimated the amount of food on the plate (thus eating more), while people with smaller plates overestimated the amount of food on the plate (therefore eating less food).

Classical experiment #2: Higher people get more benefits (such as salary) than smaller people.

Thinking of the application of the findings to marketing, it is better to make yourself and your products to be perceived as “bigger” both physically and imagery.

Of course, depending on what your product is, there are different ways to make your product perceived as bigger. For example, if your product is a packaged good, a bigger and more colourful package can do the trick; if your product is a written peace of material, using stronger adjectives and more vivid description can be your magic bullet; if you are selling yourself, doing some physical exercises and taking care of personal.

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