Mystery Shopper

mystery-shopperAn old practice is being revisited once again in the field of Marketing and it is called Mystery Shopper.

Mystery shopper is a “fake” client sent to the shop on behalf of the owner of the shop to access the behavior of the personal of the shop, as well as the customer service. They behave as a regular client and expects to receive the full service the company promises to provide.

Mystery shoppers maybe be equipped with cameras and microphones, and possess sharp memory and good observation skills.

The objective of a mystery shopper is to discover sloppiness, unprofessionalism and other behaviors that shop management or owner would not otherwise have known or approved. It is also a motivational tool for personal to always perform at 100% efficiency.

Finally, Mystery Shopper can be done by a company itself or by a Marketing agency, former with advantage of knowing all necessary processes and latest with advantage of giving an advice on how to improve current practices.

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