10 Best Ted-Talk’s on Marketing

Ted-talk is great! I have seen 100s of Ted-talks and every time I watch one it feels like I’ve learned something new. The interesting part about Ted-talks and “ideas worth spreading” is that topics discussed are all in the different fields of life and there is always something interesting to learn. Moreover, the speakers are usually very respectable and well known people in their respective fields and they are skilled orators. They make you want to listen and make you feel part of the discussion.

Still, there are 1000’s of Ted-talks out there and while they are all great, sometimes they are not related to your field of interest. I this respect I compiled 10 Ted-talks that I most liked on topic of Marketing. They are:

1. Tim Leberecht: 3 ways to (usefully) lose control of your brand

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.”


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2. Morgan Spurlock: The greatest TED Talk ever sold

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He’ll tell you).


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3. Joseph Pine: What Consumers Want

Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.


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4. Seth Godin: How to get your ideas to spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.


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5. Seth Godin: The tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.


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6. Simon Sinek: How great leaders inspire action

“Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …”


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7. Dan Ariely asks, Are we in control of our decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counter-intuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.


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8. Daniel Kahneman: The riddle of experience vs. memory

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness.


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9. Steven Johnson: Where good ideas come from

People often credit their ideas to individual “Eureka!” moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web.


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10. Amy Lockwood: Selling condoms in the Congo

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? “Reformed marketer” Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy.

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4 Comments

  1. Dan Ariely has great talks and the one with choices is sooo true 😉
    I’m a fan of TED Talks too!
    Good luck with the blog 🙂
    Adri

    Reply
    • Roman Narojnyi

       /  January 27, 2013

      Thanks you, Adri!
      I was speaking with with my friend about Ted Talks today, too, and the conclusion was that Ted is absolutely addictive and that this is the best addiction so far 😉

      Reply
  2. Your means of telling all in this post is truly fastidious, all can effortlessly know it, Thanks a lot.

    Reply
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