Virgin – Gérard Depardieu and Micheal Jackson Ad (from France)

Two weeks ago I went to Paris, France, to see once again this amazing city. Besides the usual photos with all the most important monument I also took photos of cool ads which I saw on the streets and in the metro.

France is a good place to advertise, as comparing to many other European countries, in France there are few legal limitation to the amount of the advertisement allowed. Specially in metro stations, advertisements can be seen everywhere.

I found this set of advertisements by Virgin Mobile, offering a monthly subscription of 10 euro a month. The title says:

“For this price I’m back” and “For this price I will come back to France”.

A ce prix-la, I'm back Virgin Virgin ad - a ce prix-la je reviens en France

The ads are great, because they are ironic and funny, because they are several variations to the same ad (so they don’t get boring as fast) and because they use dogs, one being a metaphoric representation of Michael Jackson and second of Gérard Depardieu.

As you may know Gérard Depardieu has recently emigrated to Russia, where he received Russian nationality (given to him publicly by Vladimir Putin himself) and was offered a posh house and governance rights over a specific region of Russia. This is to say that French people still may be holding some unresolved feelings towards this famous actor and simply seeing Virgin “making fun” of Depardieu makes them more positive towards the product and brand.

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1 Comment

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