App Everything (and how to make money out of Apps)

apple-itunes-apps-app-storeThere are millions of apps out there. Apps that allow you to see your finances online, social media apps, apps showing location of your dog or a car, also known as GPS apps, an app for this blog (which is not officially out yet), an app for my gym (because why not?). Well, you got the point.

My favorite app is the remote controlled room temperature app. Basically, you can adjust your house temperature before you get home. Specially good for saving energy, for when you are not at home, in countries where it always snows or cold. You do, however, need to connect a small electronic device to your central heating, and that’s how the companies that promote this app make money (which is why this app is one of very few apps that actually makes money with the TV advertisements, which we all know can be expensive).

It is also interesting to notice that companies like TomTom are concerned with bringing internet to everywhere and everything in the world. Their own estimation is that ONLY 1% of the world is connected through internet, which is not good enough, because plants in your home don’t still have a microchip that would send you an App’date (I want to say App for Update, not App for Dating) on your phone saying that the plant needs some water (which by the way already exists), or anything else you want to have done remotely.

So, to sum up, today there are app’s for almost everything. If you, or your industry does not have an app, it means that you are in very “exotic” niche, or that you need to get it right away, because apps, is just a new way of promoting yourself and your company.

If you want to make some money out of apps, you have several solutions:

– Promote yourself or your company through the app (as mentioned above);

– Sell the app;

– Sell the ad space on your app (or should I call it “selling app space?”);

– Have a Razer Blade pricing strategy, which means giving away apps for free (razers), as long as you sell microchips (blade), or anything else that cannot work without an app.

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