Wolfenstein RIPS Watchman – Advertisement Failure (Part IV) – Game Trailer Edition

The title of this post should is “Wolfenstein rips Watchman”, but I will start with a small introduction:

The secret about making a good trailer is to put people on the edge of their sits without giving away to much information. There are several ways Marketers go about it today. For example:

– When a person is in a cinema, after watching respective Movie Trailer, he should not feel like he saw the film already. Therefore, film makers create trailers by putting scenes that will not be shown in a movie, show only the scenes from beginning of the movie, as not to spoil the main content (which in my opinion was specially well done with The Host), or just put random scenes together, so they don’t make sense right away.

– One of the most common failures right there and thenĀ (movie trailers wise) is to show a joke in a trailer and later repeat it in the movie. It is a failure because the audience still laughs, because people want to show others that they have a good humor, which makes it a social failure.

– Another form of trailers is Game Trailers. In the case of a game, game producers start to put short animated movies depicting the idea of the game, or sneak preview of the game play.

This Part IV of monthly Advertising Failures (Trailer Edition).

In this monthly advertisement failure edition we have the trailer of Wolfenstein: The New Order, a first person shooter, with even more story and better graphics.

The failure component of this trailer is that the music and the voiceover is almost identical to the movie The Watchman (2009).

If you ever saw the movie, you know what I mean. If you didn’t, well, its a good movie, so maybe you should see it! *smile*

Here is the Trailer. Enjoy:

This month the Advertising Failure edition come earlier than usual. Don’t worry, there will be more as promised. Stay tuned first day of every month for more Ad Failures! Remember, the best way to remember is to subscribe.

Advertisement Failures (Part III) – SMS Edition

Humor in advertising is very important. However, some elements that originally were not supposed to be funny, may come out as so, in a very wrong way.

This Part III of monthly Advertising Failures (SMS Edition).

Marketing is all about educating consumers in one or other way. Nobody knows how to behave once they are born, as human babies are the only specie on the planet that cannot survive on its own for years after they birth. It is therefore everyone’s’ responsibility to teach children what is correct and what is incorrect. This knowledge, however, changes, so do the advertising and society in general.

Overall, the lesson here is: Be a scientist of life – Tell people what they should think, but never believe that anything is 100% correct. (And try to learn with your own, and mistakes of others).

Texting while driving

Stay tuned first day of every month for more Ad Failures! Remember, the best way to remember is to subscribe.

Mac Keeper (WARNING!)

mackeepr-mascott1Have you heard of Mac Keeper? Well, if you see a banner for it, you should not click it (like many other banners out there), or for that matter install Mac Keeper on your Mac.

Mac operates on automatic system that requires no cleaning or anti-viruses. Everything is done automatically, which can be sometimes confusing for first timers (Windows users).

Furthermore, Mac Keeper is not official Apple product, it costs money and it will only slow your computer down. It is like cigarets, if you know what I mean.

This is not even my own opinion / warning. The official Apple store personal will tell you this. In my understanding, the only reason Apple does not block Mac Keeper is because they are a big company and don’t want to be sued on some grounds, but I feel it is my obligation, to warn you about it, as I am just giving my honest online feedback about this product.

Advertisement Failures (Part II) – Website Edition

Humor in advertising is very important. However, some elements that originally were not supposed to be funny, may come out as so, in a very wrong way.

This Part II of monthly Advertising Failures (Website Edition).

Every language has it’s own nuances and some things that can be said in one language, are not correct in other language. Foreigners can get lost in translation, as in their language a word can have completely different meaning.Very famous example of bad translation in Marketing is Pepsi’s “Come Alive!” campaign, which in China was not so well received because in Chinese “Come Alive” means “Pepsi brings ancestors from the dead”… Another, not so famous example, is of a brand RaboBank, which is a Bank. This is one of most respectable brands in Netherlands and few other countries, but this brand would never be able to expand it activities to Portugal or Spain, because of local meaning of “rabo”, at least under its own name.

Another nuance about languages is that almost in any language, words are supposed to be written separately, except for few exceptions (e.g., I am – I’m). Websites don’t offer this luxury. Some funny Failures came out of this:

Bog photo 1

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Advertisement Failures (Part I) – Bunny edition

Humor in advertising is very important. However, some elements that originally were not supposed to be funny, may come out as so, in a very wrong way.

This Part I of monthly Advertising Failures (Bunny edition).

The bunnies were supposed to be cute and adorable, characteristic that was meant to be transferred to the advertised product. However, there were some unforeseen complications… :

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