Markting of – Specific Moments in Live

Due to abundance of marketing and large similarities between products, marketers are struggling to differentiate their products from competition. If they cannot do it on the physical level, than thy do it on psychological level.

While, this still will not be possible because majority of companies will target the same peoples needs, as for example a need for comfort, adventure, and prestige in case of cars, which will make all marketing campaigns almost indistinguishable, it is still will be sometimes possible to find that one need and show it in a way that was not shown before.

This is, for example,  very well done with new campaign of Nike showing teenagers pretending to be famous players:

This campaign is good for many other reasons, but next time people will say “I am (like) Ronaldo” or any other player, people will think “Nike”.

Another example is the advertisement of Invictus perfume where you can see a perfume attached to concept of masculinity, winning and somewhat Godly power:

In fact, not only do the campaigns take possession of these core comments of live, they also inspire people to talk more about these moments, becoming more of social trend.

In case of Nike and, teenagers and other football players will now compare themselves to the famous people on the fields of football. This is to say, the did it already, but now they will do it even more, making football not only a game, but also a fantasy, specially while wearing Nike.

In case of Invictus, people who are will associate themselves more with Gods, when they wear the perfume, although, probably not talk about it, but maybe feel that extra confident when they use the product.

Trijntje Oosterhuis does more in few days than Marketers do in years!

Trijntje OosterhuisDue to recent unfortunate events in Philippines, social aid is coming from every part of the world.

In response to this disaster, Dutch singer Trijntje Oosterhuis posted on her Facebook and Twitter that for every “like” she gets on one of her photos, she will donate 1euro to the giro 555.

Unexpectedly for the singer people liked the idea and the photo way to much. When the amount of likes reached 200,000, the post was removed and singer announced that unfortunately she does not have that much money to donate.

Trijntje promised to still make a generous contribution and was thanked by the giro 555 none the less.

My personal comment to this situation, when I first heard it, was that instead of liking a picture singer should have asked for people to like her facebook page (which currently has around 70,000 likes).

This is preferable in term of marketing because simply put Marketers can do much more with pages like than picture likes. For example, FB pages show up much more on the timeline whenever a new update is made, as well as, on timelines of friends of people who liked the page.

Regardless to say that Marketers spend billions of euros annually to promote themselves using social media as well as their FB pages, spending much more than 1euro per “like”.

This just shows that the charity approach can benefit both companies and people in need. However, this approach needs to be have transparency.

If for example CocaCola decides to promote their FB page in a similar fashion, people will immediately understand that this is a Marketing campaign of the company rather than an attempt to help people. Therefore, companies need to find activities that are more closely linked to their corporate business, as for example, planting trees, saving wales, …

The world needs a little help in many areas and companies should help specially if they work in related areas.

75 euros for Google Ads

I just saw this and wanted to share. Click here and to get 75 euro for free on Google AdWords (don’t worry, it is an official google page). I’m not sure whether this will work for existing AdWords accounts, but hey, who can say “no” to 75 euro for free to promote your website? Just sound like a good idea.

PS: The page might be in Dutch, so you might need to translate it, which is a non-brainer.

Virgin – Gérard Depardieu and Micheal Jackson Ad (from France)

Two weeks ago I went to Paris, France, to see once again this amazing city. Besides the usual photos with all the most important monument I also took photos of cool ads which I saw on the streets and in the metro.

France is a good place to advertise, as comparing to many other European countries, in France there are few legal limitation to the amount of the advertisement allowed. Specially in metro stations, advertisements can be seen everywhere.

I found this set of advertisements by Virgin Mobile, offering a monthly subscription of 10 euro a month. The title says:

“For this price I’m back” and “For this price I will come back to France”.

A ce prix-la, I'm back Virgin Virgin ad - a ce prix-la je reviens en France

The ads are great, because they are ironic and funny, because they are several variations to the same ad (so they don’t get boring as fast) and because they use dogs, one being a metaphoric representation of Michael Jackson and second of Gérard Depardieu.

As you may know Gérard Depardieu has recently emigrated to Russia, where he received Russian nationality (given to him publicly by Vladimir Putin himself) and was offered a posh house and governance rights over a specific region of Russia. This is to say that French people still may be holding some unresolved feelings towards this famous actor and simply seeing Virgin “making fun” of Depardieu makes them more positive towards the product and brand.