App Everything (and how to make money out of Apps)

apple-itunes-apps-app-storeThere are millions of apps out there. Apps that allow you to see your finances online, social media apps, apps showing location of your dog or a car, also known as GPS apps, an app for this blog (which is not officially out yet), an app for my gym (because why not?). Well, you got the point.

My favorite app is the remote controlled room temperature app. Basically, you can adjust your house temperature before you get home. Specially good for saving energy, for when you are not at home, in countries where it always snows or cold. You do, however, need to connect a small electronic device to your central heating, and that’s how the companies that promote this app make money (which is why this app is one of very few apps that actually makes money with the TV advertisements, which we all know can be expensive).

It is also interesting to notice that companies like TomTom are concerned with bringing internet to everywhere and everything in the world. Their own estimation is that ONLY 1% of the world is connected through internet, which is not good enough, because plants in your home don’t still have a microchip that would send you an App’date (I want to say App for Update, not App for Dating) on your phone saying that the plant needs some water (which by the way already exists), or anything else you want to have done remotely.

So, to sum up, today there are app’s for almost everything. If you, or your industry does not have an app, it means that you are in very “exotic” niche, or that you need to get it right away, because apps, is just a new way of promoting yourself and your company.

If you want to make some money out of apps, you have several solutions:

– Promote yourself or your company through the app (as mentioned above);

– Sell the app;

– Sell the ad space on your app (or should I call it “selling app space?”);

– Have a Razer Blade pricing strategy, which means giving away apps for free (razers), as long as you sell microchips (blade), or anything else that cannot work without an app.

Interactive Television

Interactive television (ITV), together with the Internet and mobile phones are todays “new” media channels. Technology developments are each day more accentuated in these media, specifically, with ITV expecting to grow in the upcoming years as more and more households are wired with the necessary two-way technology.

ITV already is present in many ways in our lives, sometimes without us even realizing it. For example, ITV right now offers: additional information on demand, games, video-on-demand, and other, all supported by set-top-box.

But, what do these new technology developments hold for the future of ITV? My basic assumption is that the interactivity level between the TV channels, advertising companies and the viewers will continue increasing. The visible scenario is that consumers will finally have a chance to choose what they want to watch and when they want to watch it, instead of following a specific time table, by simply pressing several buttons on their remotes, communicating their preferences directly to the companies.

The possibility of these assumptions coming through is based on several things that already exist in the world of today, such as:

• TV channels where you can go online to choose (or at least vote) on your program;
• Cinemas where you can vote on how you want the film to continue (end); and
• The overall decrease of preference toward television, created by appearance of new media and respective attempts by TV companies to keep the viewers interested.

Overall, we need not to forget that the world is changing and that as a person / firm, you need to stay ahead of the changes.