*Next Blog!* – Free From Marketing – by Roman Russo

Free from Marketing Roman RussoDear readers,

I had a very good experience with Intro Marketing, but it is time to move on. The blog has had some original success and therefore it motivated me to continue writing.

I therefore have created a new blog called: Free from Marketing.

There were some reasons for rebranding:

1 – A baby blog – Intro Marketing was one of my first blogs. It was the most serious one, as I wrote more than 100 small posts, but time to grow up.

2 – Marketing is all about looks – Part of changing my blog was a need to access more features and personalize more the blog. For example, I needed a new blog look and to remove “wordpress” from the URL. Small changes, but big results.

3 – Attention of a gold fish – The topic of Intro Marketing was a bit vague – all about Marketing for beginners. Too much information, too many people writing about the same things, too little interest. How should I stand out?

4 – What Marketers don’t talk about – In my search to become unique I focused on one specific question “Why do people have a negative opinion about Marketing?” Apparently, there was already a lot of information on the subject, but very unorganized. A bit here, a bit there and no one talking from the side of Marketing

5 – Love for Marketing – In the overview, Marketing is not bad. It is neutral. It is all about how you use it – for good or for bad. My passion for Marketing continues and I want show that we can live happily and Marketing Free in a most Marketed society ever.

I might be old fashion or living in the past, but I have some attachments with Intro Marketing. This is why it still exists online. More than emotions, I still get some traffic from this website and while it is not substantial, I still want to use it and redirect it to my new blog. Call it an experiment, call it Internet littering, but if you read until now I am sure you will enjoy my new website.

CLICK HERE and see you there!

PS: If you are a subscriber of Intro Marketing, I will migrate your subscription to Free from Marketing, so you can continue enjoying great new content!

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How to Kill your Blog Traffic

dog bloggingThere are many ways to create traffic, but there are definite two ways to kill your traffic. One is more obvious, while another is less so.

The obvious way to kill your traffic is not to write on your blog. No explanation needed.

The less obvious way is to post YouTube videos, without much other content. It is just so easy to post a video, write few lines and that’s it. However, the few times I did so, my traffic died… I am referring to Search traffic of course, but if you write enough you will know that all forms of traffic are all related (search, direct and referral traffics). When one goes up, other follow. I might as well let your dog write your posts…

I did only few experiments with the videos, but the difference was visible every time, so in last case I just went ahead and deleted my old post.

There are of course video blogs. For them it maybe be different. In the end it depends on how you promote your blog.

If you have different experience with YouTube videos please share. I want to hear about it.

Internet Banners: For Dummies

rations of the banner size

Banners size (source: IAB)

Banners are a form of Internet advertisement that are placed on web pages.

There banners work in two fashions: they are either pay per click or pay per view.

First, pay per view advertisement is easier, as a companies pays each time a browser displays the ad. This is usually more expensive type of ad too, as people may be just being doing a click through behavior, where they jump from one page to another, spending almost no time a on page with the ad.

In case of pay per click, as a person clicks on the advertisement, the click triggers automatic response tag system that connects the ad to a page owner. The page owner get certain amount of money for the click. On the other hand, person who clicked on the banner is redirected to pre-established page.

The cost per click (and per view) is pre-agreed and can vary dramatically, with some companies entering into a bidding war over a possibility to promote on certain websites. General rule is, the more profit a company gets from an ad click, the more it will want to bid for opportunity to get a click. Also, the more companies are out there competing for the same click, the higher the cost per click will be. There are of course some concerns about the margins, whereas bidding specialists are looking at Return on Investment (ROI) to make decision at how much to invest.

Some of the most competitive and most expensive industries, in terms of cost per click out there are housing industry, where housing agencies get up to 10% of the cost of the house upon a sale (although it may be lower after the crash) and investment banking industries, where each new customer brings a steady long-term profit to a company.

Additionally, there are companies that make business by compiling a portfolio of websites from where they get their clicks and sell them to other companies, some of which as also selling click, because they may have a bigger reach and companies prefer them due to a big a steady flow of click generating capacity, even though the latest might be more costly.

Another consideration is the quality of a click. Specifically, the better clicks come from related website, which content is related to the ad content. For example, a banner that is selling a banking solution will have better convergence rate on a banking related website, such as a blog, than on a leisure industry website (e.g., related to traveling). Not to say the a banking solution will never be sold from a leisure website, but there will be people interested in it from a banking website.

Banner advertisement is also popular because ads are said to receive 50-100% attention (50% in case of static banners and 100% when the ad is animated), compared to other media, such as 15% in case of TV ads, 10% for magazines and 5% for radio (see “Rossiter” or “Quattro Saatchi” coefficients for different media).

Lastly, if you want to make a banner you need to know the standard banner size. These sizes are determined by Interactive Advertising Bureau:

(If you need some help creating banners try contacting a great professional Maya Khlobystina at: MayaKhlobystina@gmail.com)

Name Width / px Height / px Aspect ratio
Rectangles and Pop-Ups
Medium Rectangle 300 250 1.2
Square Pop-Up 250 250 1
Vertical Rectangle 240 400 1.67
Large Rectangle 336 280 1.2
Rectangle 180 150 1.2
3:1 Rectangle 300 100 3
Pop-Under 720 300 2.4
Banners and Buttons
Full banner 468 60 7.8
Half banner 234 60 3.9
Micro bar 88 31 2.84
Button 1 120 90 1.33
Button 2 120 60 2
Vertical banner 120 240 2
Square button 125 125 1
Leaderboard 728 90 8.09
Skyscrapers
Wide skyscraper 160 600 3.75
Skyscraper 120 600 5
Half page ad 300 600 2

Catch Bloggers Attention

One important tool for marketing is something what I am doing right now – blogging. However, it does not have to be your own blog where you can promote your service. A word from a right (established) expert can get you more than you can do yourself, plus managing a blog is a lot of work (trust me). Sometimes it is simply better way is to outsource and focus on your competences.

I found a nice online post from other blogger which describes several ways you can catch bloggers attention (5 non spammy ways to get a bloggers attention). The ideas in the post are the following:

1- Comment (and contribute to) the bloggers posts

2- Relate your products to the blog and post

3- Connect to the readers of the blog – use bloggers already established network (trust me, bloggers like that)

4- Go beyond the blog – follow bloggers activities in other medias, such as Twitter

5- Ask blogger for interview – awareness is important for bloggers, plus they may have products that they want to pitch themselves.

Overall, the ideas are great to promote in any business, but the last idea, specially, is personally think is not well explored in todays already very much saturated society and therefore presents a great opportunity for the firms. Ver often both parties can benefit from this sort of arrangement.