What is spam: spam is a certain email sending category, which send pre-made email to a group of email, which are usually part of email list, to say it is not a personalized email (designed concretely for one person), and which is made for commercial purpose.
Now, gmail, and other email providers, are well designed to prevent you from spam activities, by having complex filters to fight the undesired spam, such as if gmail to receive 1000 similar emails on different email addresses from the same sender. However, in response, sending programs can also be smart and slightly change the email content and sending time, or whatever it may be to forgo these email filters.
The tools are out there and widely available on the market for any company to choose. There are programs on the market designed to send multiple, personalized emails to huge amounts of users (for example AngelVision). Also, email lists are also widely distributed and purchasable, with prices going from FREE! for 100,000 emails, to sometimes 20euro per email, depending on how specific and reliable you want your list to be.
So how can you see whether an email is personal or whether it is a mass sent email, otherwise known as spam?
First of all, does email have your name and even if it does, is it written with some personal, specific to you information?
Don’t look at the senders email, because it will usually make sense, because even if it is not sent from specific email, email sending programs can make it look like email is sent virtually from any email, email of (which I am not sure about legal issues of this action). You just need to fill in the “from what email sending” box.
However, few things can give it away and they are the “vai …” and ” hidden unsubscription buttons, as illustrated on the next image:
Now don’t press that Unsubscription button right away. If you do, you may get even more spammed in the future, as people will know that the email in question is genuine and that it is used by a real person who cares and reads his email box.