20 Top Ad Agencies

Until now we were speaking about Marketing from the perspective of you reader making it. Now, lets look at the opportunity of letting someone else taking over your Marketing needs. More specifically the Ad agencies.

Here is the list of the top 20 agency groups, based on revenue of 2009 and where the their headquarters are located:

1. WWP group (London)
2. Omnicom Group (New York)
3. Interpublic Group of Cos. (New York)
4. Publicis Groupe (Paris)
5. Densu (Tokyo)
6. Aegis Group (London)
7. Havas (Suresnes, France)
8. Hakuhodo DY Holding (Tokyo)
9. MDC Partners (Toronto / New York)
10. Asatsu-DK (Tokyo)
11. Alliance Data Systems (Dallas)
12. Media Consula (Dallas)
13. Microsoft Corp. (IRazorfish; Redmond, WA)
14. Photon Group (Sydney)
15. Carlson Marketing (Minneapolis)
16. Cheil Worldwide (Seoul)
17. IBM Corp. (IBM interactive; Armonk, NY)
18. Sapient Corp. (Sapient Interactive; Cambridge, MA)
19. inVentiv Health (inventive Communications; Westerville, OH)
20. Grupo ABC (ABC group; São Paulo)

Each of these groups is further subdivided into specific firms, that are geographically and technically specialized (e.g., direct marketing, PR, marketing research). This specialization allows firm to better serve specific and local needs of their clients.

An example of firms that are part of Omnicom Group are:

1) Agency.com
2) Alcone Marketing Group
3) Atmosphere BBDO
4) BBDO Deloit
5) BBDO Worldwide
6) Bernard Hodes Group
7) Critical Mass
8) DDB Worldwide Communications
9) Dieste, Harmel Partners
10) Deromus & Co.
11) Element 79 Partners
12) Goodby, Silversteir & Partners
13) Grizzard Communication Group
14) GSD&M
15) Integer Group
16) Ketchum Directory Advertising
17) Marketing Arm
18) Martin/Williams
19) Merkley & Partners
20) OMG Worldwide
21) Oranic
22) PHD
23) Proximity
24) Rapp Collins Worldwide
25) Targetbase
26) TBWA Worldwide
27) Tequila
28) TracyLocke
29) Tribal DDB
30) Zimmerman & Partners

Individually, ad agencies can be ranked too:

1- Dentsu (Dentsu)
2- BBDO Worldwide (Omnicom)
3- MCCann’Erickson Worldwide (Interpublic)
4- DDB Worldwide (Omnicom)
5- TBWA Worldwide (Omnicom)
6- JWT (WWP)
7- Publicis (Publicis)
8- Leo Burnett Worldwide (Publicis)
9- Saatchi & Saatchi (Publicis)
10 – Ogilvy & Mather Worldwide (WWP)

(source: Advertising age, 27/04/2009)


See also related posts:

Small vs. Big: Companies Size Matters, but When?
Improve Your Marketing Program – New Tips
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Top 15 Websites
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