Google+ vs. FB – what is the current difference in popularity?

Google plus and Facebook trends

Google plus and Facebook trends

This is by no way conclusive or 100% correct but on one of my sources that I personally believe to be unbiased (without putting any names – a company where you make online food orders), I found a ratio Google+ vs Facebook to be

approximately 200,000 likes to 10,000 likes, meaning and 22times higher preference for Facebook.

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2013 Popularity – Social Media and Apps

buddy-media-social-marketingAs it happens on periodic bases, people what to know what is the most popular Social Media, and now also App, on Internet and on the phone.

Some results are to be expected, but other will blow you mind, as for example Zinga being more popular that WhatsApp and WhatsApp being more popular that Twitter.

So here is 2013 popularity list for Social Media and Apps:

1) Facebook – 1.1 Billion

2) YouTube – 1 Billion

3) QQ – 700 Million

4) Weibo – 503 Million

5) Google + – 343 Million

6) WeChat – 320 Million

7) Shazam – 300 Million

8) Yahoo Mail – 281 Million

9) Skype – 280 Million

10) Zynga – 232 Million

11) WhatsApp – 210 Million

12) Twitter – 200 Million

13) SoundCloud – 180 Million

14) Pandora – 175 Million

15) Badoo – 172 Million

16) Tumblr – 170 Million

17) LinkedIn – 160 Million

18) Snatch – 150 Millions photos uploaded every day

19) Line – 150 Million

20) Instagram – 100 Million

21) Flickr – 87 Million

22) Yelp – 84 Million

23) FlipBoard – 53 Million

24) Evernote – 50 Million

25) Pinterest – 49 Million

26) Kik Messanger – 30 Million

27) MySpace – 27 Million

28) Spotify -24 Million

29) Path – 10 Million

30) Instapaper – 2 Million

The later positions might be still interesting to you, depending on your industry, target group, country and clutter preferences.

Also it will be interesting to compare this results in few month or so to see the evolution of this positions.

(source: buzzfeed)

Facebook’s Targeted Advertising May Be No More In European Union

facebook-euAccording to Telegraph, during 2011, Facebook received a request from 24-year-old Austrian student, Max Schrems, asking what information company had on him. Result of this request was a 1222 page containing CD, which was still incomplete according to Max, as he filed a complaint on Facebook saying that company was withhold of information about him.

The information Facebook holds about its used contains peoples interests, like, music preferences (what they on their website), links users pressed, religious views, age, status’ information, and so on. This information  company provides to advertisers without limitation, except disclosing the identity of specific users.

Still, this is enough to compose a very specific profiling and behavioral targeting for advertising.

This, however, may become an old story as of 2013, as European Union prepares to lunch new directive preventing targeted use of users information. This, of course, will affect negatively companies market value, which has already been suffering since Facebook’s IPO.

Facebook got a viral hoax!

Facebook became a new ground for a what seems to be a harmless hoax, with millions of people spreading the following message:

“In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above, my written consent is needed at all times! (Anyone reading this can copy this text and paste it on their Facebook Wall. This will place them under protection of copyright laws.) By the present communiqué, I notify Facebook that it is strictly forbidden to disclose, copy, distribute, disseminate, or take any other action against me on the basis of this profile and/or its contents. The aforementioned prohibited actions also apply to employees, students, agents and/or any staff under Facebook’s direction or control. The content of this profile is private and confidential information. The violation of my privacy is punished by law (UCC 1 1-308-308 1-103 and the Rome Statute).

Facebook is now an open capital entity. All members are recommended to publish a notice like this, or if you prefer, you may copy and paste this version. If you do not publish a statement at least once, you will be tacitly allowing the use of elements such as your photos as well as the information contained in your profile status updates…”

As I am not an expert I will direct you to a Forbes article where you can find more information (click here). This is just to show how few words affect our whole society.

How Facebook affects how we dress?

“Everyone is a commodity” (Donald Trump), still you don’t need to know Marketing concepts to be able to market yourself well (unless you are a famous person). The basic understanding of style, behavior, and interaction with other people is sufficient to get around. However, there is also a growing demand on having a well developed social identity.

Thus, people nowadays spend hours of their time browsing through pages and pages of photos, video, comments, status updates, “like” buttons, …, to stay up to date on what’s going on around them. They are also contemplating more and more on how to present themselves in their photos and profiles and, therefore, are conditioned by the source of their profiles.

In one particular case, Facebook affects the way we dress. Did you ever notice that if you seemed to always appear in the same t-shirt / dress / … on all the photos in your profile, after which you simply stopped using that piece of clothing? Its like having a picture taken always in the same location, not interesting! This might sound silly, but it’s also a major source for concern! No longer can you dress as you want or use the same clothes over again…

What is then the solution? Well, related or not, the new fashion trend right now is to wear many different pieces of clothing simultaneously and to change accessories. This way, even the small changes will be perceived as big differences in how you look.

What are the marketing implications?

1) Facebook may be a good channel for clothing promotion
2) Use specific social media to sell specific products (e.g., sell suits on LinkedIn)
3) Use this post (or similar others) as a source for a viral or gorilla marketing!
4) Stay tuned for many more marketing applications of social media

Enjoy!