I love controversy of Marketing. It gives me a lot to talk about.
The biggest controversy in Marketing is of course related to the discussion of whether the Marketing is good or bad.
The following conversation shows that the Marketing is good, which I’m sure you had in one point or other in your life:
A: – Did you see this movie?
B: – No.
A: – I can’t believe it! It is so good.
B: – …
A: – Well you should go see it immediately!
Actually, this conversation does not have to be only about a movie. It can be about a place (like Paris – have you been there?), an object (like a car – have you driven it?), or anything else.
It is good to hear these words, not because it is one of the best Marketing promotional tool (word of mouth), but because it shows that despite all, Marketing has positive qualities, as people get to know good products and the society growth as a whole.
One of a good movie in cinema right now is The Great Gatsby. Have you seen it? My father lives in different continent from me, and he has seen it.
There are a lot of good movies out there and there is discussion as to “Which is (best) most watched film of all times”. Some say it is Titanic and Star Wars, some other say it is The Wizard of Oz and Gone with the Wind, just because these two last have been out for longer time (even though we have unprecedented growth of people on earth and people who watch cinema nowadays).
No matter what is the right answer, we can take another film that did very well in cinema as an example – The Avengers. This movie received several awards including the first film to break gross revenue of $1 billion worldwide. I could not find the estimated figure of how many people watched this movie, but even if it is 1 billion people and given the total population of earth is 7billion, only every 1 person in 7 watched the movie.
Furthermore, it is interesting to notice that if you want to make the best marketing campaign for a movie you just have to go to Wikipedia. It has now a section for “Marketing” or “Promotion” in a lot of articles about movies, tv-shows, and other domains.
Game of Thrones, currently number one show in many rankings, for example, included a new and innovative way of promoting itself by creating “props” exhibition in different capitals of the world (last in Amsterdam, Netherlands), where people can take pictures siting on the Iron Throne, see clothing and items used to make this series and to get a feel as they were a part of this magical medieval world. They can later post these photos online and get other people to talk about this series.
So next time you hear “have you seen this movie?” just remember: Marketing is your friend.