“Like” Button is Breaking the LAW

Fb privacy, FB protection, FB dislike, FB protestAccording to The Cookie Collective, Facebook’s “Like” button that appears on the other websites outside Facebook, may not be compliant with current legislation, specifically the Cookie Regulations.

The “Like” button is very commonly used across Internet for 2 main reasons:
1) It influence people to like the website (or link), by showing that many other people like the website as well (social desirability effect);
2) To increase the chance of website being found on search engines (e.g., Google), as current website judging algorithms now use social networking component as part of the judging system.

Cookies on the other hand are not allowed anymore by legislation, because they breach peoples privacy. They are peaces of information stored on you computer, connecting your computer to a specific website. Whenever you connect to that website, your computer informs that website that you have been there before and provides some other information about your previous interactions with that website. Cookies don’t (usually) contain more information than that. Still you can see how they are illegal according to Cookie Regulation.

The “Like” button’s noncompliance come from the fact that whenever you click “Like” button outside the server of Facebook, the action installs a Cookie on your computer. The cooky belongs to Facebook, but Facebook is not legally responsible because that cooky was not installed on their website. While the FB “Like” button are non-compliant, users and other website have to make decision whether or not to use this popular tool, as they are contributing to a breach of personal privacy.

(Find out more about Who are your website visitors?)