20 Most Expensive Words on Internet (AdWords)

I originally found the 20 most expensive ad words post on wordstream, a company that specializes in helping companies finding the right way of advertising online, including selling google ads, aka adwords.

When it comes to head to head competition, the company that is the top of the list usually makes most money. This is specially true for internet, considering the way people analyze webpages #1 link being most clicked and watched overall. So you want to be on top, so you have to pay for it.

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The next component is the revenue per click, aka margins (price – costs). The higher the margins in an industry the more companies can give to find a new customer. This creates the bidding war where the most expensive words will correspond to the products where the words with the highest margin. The most value afterwords follows not from selling the product ones (so called “one-offs”) but rather have a continuous flow of revenue over time (“subscription” type service). This is what we also see in the graphic bellow. It is not the “cars” or “jewelry”, but rather “insurance” and “mortgage”. Some of the founding even surprised me.

where-does-google-make-its-moneySo don’t be shy. Go right now on Google and search for the most expensive AdWord words. Click on several links and top ads. Support Google and help level the corporate play field.

Top 5 Search Engines

When it comes to having your page found online, where do you want to get you traffic from?

Here are top 5 search engines that ranked by their respective traffic (estimated unique monthly visitors):

1- Google – 900,000,000 visitors

2- Bing – 165,000,000 visitors

3- Yahoo! – 160,000,000 visitors

4- Ask – 125,000,000 visitors

5- AOL – 33,000,000 visitors

(Source eBizMBA)

So, the conclusion is to aim only at Google?

WRONG! What happens is that the traffic can be either bough, come from the search engine (for which you need to optimized your pages in order to get traffic), come from a referral website, or people simply can type up your address. If one is to look only at Google, which is already overrun saturated, one will also encounter higher prices and stronger competition per keyword. It rather a good idea, specially with a little budget, to look at other search engines as they might have ability to bring a better value for money traffic.