If you don’t know what the Queens day is, it is a yearly celebration of the birthday of the queen of Netherlands, Beatrix Wilhelmina Armgard, a national holiday, where everyone dresses up and goes on the streets to dance, drink beer, sail boats on the canals and socialize.
It is a great day, where everyone dresses is orange full of marketing and business opportunities. I really like the idea and all the people trying to sell you orange on this day, but what I find even more interesting is that this products have to go somewhere after the day is over (storage house of some sorts). There these products rest for another year until they are ready to be brought again to the market.
Who knew this business model would work? I mean if you think about it, there are countless storage facilities just packed with durable products just sitting there, for month and for years at times (not only related to Queens day).
And what if some trend is over? Some people don’t even bother to clean their closets. No wonder there are organizations out there like “junk king” and the “container auction house” (tv-shows), where Once man’s trash becomes another man’s treasure.
Anyway, if you haven’t heard of Queens Day, you are missing out. We will see you there next year.
PS: This year was the last Queens Day. Next year, due to this years coronation, there will be a Kings Day (Willem-Alexander’s birthday), which conveniently is on 27 of April (2014).