Advanced tip for Internet Marketing (SEO optimization)

One of the more unknown filters used by google and other website designed to “weight” a website in terms of how important it will be on a search, meaning the better position that will be given to it is the number of years the domain name is bough for.

That simple. If a your domain is purchased for 5 years, comparing to the one of 1 year, and everything else is the same, the 5 year purchased domain name will be more easily to find on google search.

Did you know: Google’s Behavior Tracking

Big brother never sleeps (internet))When I was working at my first E-marketing position, we were trying different things to bring traffic to our website (SEO, pay-per-click, etc.). Later I was asked for the results of my efforts. So what is the best indicator of progress, besides the incoming traffic?

One option is position of our website in a search engine (which position? which page? which keyword? which search engine?).

The main search engine for us was Google and second Yahoo, although today I will always suggest to look also at other search engines when developing your Internet presence.

I got certain result. Was it conclusive? Apparently not. What happens is that if two different people searching Google for the same keyword will get different results, because of Behavioral History which Google (and many other browsers) records.

What even more interesting is that your search result might not even be the best result for you, as when we search online we engage in two general behaviors:

1) Productive searching – when we are looking for information that we actually need; or

2) Impulsive searching – something we look up mostly for pleasure.

Therefore, Impulsive Searching disturbs the quality of information in Productive Searching, as Google and all other behavioral tracking browsers, don’t make distinction between different behaviors. They track behavior overall and count it as one.

Therefore, next time you are asked about position of your website online, remember, it is little bit more complicated than that.

PS: For fun, with your friend or college try searching Google (or other browser) with the same keyword and compare your results.

Who are your website visitors?

Have a seen more and more online websites writing about their “Cookie” policies?

This is Marketing blog so, of course, I refer to the HTTP Cookies, and not the food ones.

Why do you think this is?

Well, I worked for a company that was selling online and as part of my business I wanted to know who am I selling to in order to make my ads more targeted. I did not know this information, but I had a good guess. This is of course funny, that I as a person responsible for marketing do not know my demographic, but my company did not concern itself too much with this question, as the campaigns were performing at a expected rate so chances were we where doing something right.

While, this is true, when I asked my colleagues about this question of demographics and the steps we could undertake to get this information, one thing I was told is that cookies are not allowed, as once, back in the day.

Other thing that is also not allowed is storing peoples IP addresses, as this would be a second best thing after the cookies.

Thus, what companies do today is they look at every other peace of information about the visitor (it I remember correctly, there is somewhere between 20 and 60 peaces of information that websites receives about you) and by combining it, try to create a profile of a person who is connecting.  They look at things like: screen resolution + speed of clicking + browsing behavior + general location – e.g., US California + and many others. Thus, when you do reconnect, their systems knows, with a reasonable certainty, that this is you.

So why is it so important to know whether you have visited the page before?

Well, like a real life seller, an online seller will want to know where he stands in respect to closing the deal (e.g., whether he has to introduce you his product or to go for a punchline). Same applies to online selling. Some companies adopt their website to the visiting person. This, in turn increases sales.

On other way for companies to know who exactly the person visiting is, and this is 99,99% accurate, is for person to volunteer his own information, by for means of “signing” and later “logging in” in to a website, using a unique username and a password. Than, a company knows for sure who you are and what sort of information to provide you.

Still, going back to the question of “Why are companies asking people to read their cookie policies?”

For companies it may be a long shot, but in these policies there is a option / open consent to allow cookies to be installed into your computer, which are of course surrounded by a very attractive text for why you should do it (and a half hidden text about the dangers to privacy), which is apparently now is allowed.

I, however, don’t know details about cookies, but each time more companies are also putting them in the lowest part of their webpage (i.e., where you can find: help, site map,… See image bellow). This, I believe, is because it may improve their SEO friendliness, or in Layman’s terms, the ability of people to find their pages in the search engine.

If you try to instal this cookie option on your website, let me know if it actually works.

For more information about cookie law visit http://www.computerweekly.com/news/2240166071/Cookie-law-needs-more-than-do-not-track-says-Neelie-Kroes, where I think its well described the current cookie law.

Top 5 Search Engines

When it comes to having your page found online, where do you want to get you traffic from?

Here are top 5 search engines that ranked by their respective traffic (estimated unique monthly visitors):

1- Google – 900,000,000 visitors

2- Bing – 165,000,000 visitors

3- Yahoo! – 160,000,000 visitors

4- Ask – 125,000,000 visitors

5- AOL – 33,000,000 visitors

(Source eBizMBA)

So, the conclusion is to aim only at Google?

WRONG! What happens is that the traffic can be either bough, come from the search engine (for which you need to optimized your pages in order to get traffic), come from a referral website, or people simply can type up your address. If one is to look only at Google, which is already overrun saturated, one will also encounter higher prices and stronger competition per keyword. It rather a good idea, specially with a little budget, to look at other search engines as they might have ability to bring a better value for money traffic.