One of the more unknown filters used by google and other website designed to “weight” a website in terms of how important it will be on a search, meaning the better position that will be given to it is the number of years the domain name is bough for.
That simple. If a your domain is purchased for 5 years, comparing to the one of 1 year, and everything else is the same, the 5 year purchased domain name will be more easily to find on google search.
Posted by Roman Russo on June 19, 2014
When I was working at my first E-marketing position, we were trying different things to bring traffic to our website (SEO, pay-per-click, etc.). Later I was asked for the results of my efforts. So what is the best indicator of progress, besides the incoming traffic?
One option is position of our website in a search engine (which position? which page? which keyword? which search engine?).
The main search engine for us was Google and second Yahoo, although today I will always suggest to look also at other search engines when developing your Internet presence.
I got certain result. Was it conclusive? Apparently not. What happens is that if two different people searching Google for the same keyword will get different results, because of Behavioral History which Google (and many other browsers) records.
What even more interesting is that your search result might not even be the best result for you, as when we search online we engage in two general behaviors:
1) Productive searching – when we are looking for information that we actually need; or
2) Impulsive searching – something we look up mostly for pleasure.
Therefore, Impulsive Searching disturbs the quality of information in Productive Searching, as Google and all other behavioral tracking browsers, don’t make distinction between different behaviors. They track behavior overall and count it as one.
Therefore, next time you are asked about position of your website online, remember, it is little bit more complicated than that.
PS: For fun, with your friend or college try searching Google (or other browser) with the same keyword and compare your results.
Posted by Roman Russo on February 11, 2013
When it comes to having your page found online, where do you want to get you traffic from?
Here are top 5 search engines that ranked by their respective traffic (estimated unique monthly visitors):
1- Google – 900,000,000 visitors
2- Bing – 165,000,000 visitors
3- Yahoo! – 160,000,000 visitors
4- Ask – 125,000,000 visitors
5- AOL – 33,000,000 visitors
So, the conclusion is to aim only at Google?
WRONG! What happens is that the traffic can be either bough, come from the search engine (for which you need to optimized your pages in order to get traffic), come from a referral website, or people simply can type up your address. If one is to look only at Google, which is already overrun saturated, one will also encounter higher prices and stronger competition per keyword. It rather a good idea, specially with a little budget, to look at other search engines as they might have ability to bring a better value for money traffic.
Posted by Roman Russo on May 11, 2012