Marketing is Good: “Have You Seen It?”

I love controversy of Marketing. It gives me a lot to talk about.

The biggest controversy in Marketing is of course related to the discussion of whether the Marketing is good or bad.

The following conversation shows that the Marketing is good, which I’m sure you had in one point or other in your life:

A: – Did you see this movie?

B: – No.

A: – I can’t believe it! It is so good.

B: – …

A: – Well you should go see it immediately!

Actually, this conversation does not have to be only about a movie. It can be about a place (like Paris – have you been there?), an object (like a car – have you driven it?), or anything else.

It is good to hear these words, not because it is one of the best Marketing promotional tool (word of mouth), but because it shows that despite all, Marketing has positive qualities, as people get to know good products and the society growth as a whole.

One of a good movie in cinema right now is The Great Gatsby. Have you seen it? My father lives in different continent from me, and he has seen it.

There are a lot of good movies out there and there is discussion as to “Which is (best) most watched film of all times”. Some say it is Titanic and Star Wars, some other say it is The Wizard of Oz and Gone with the Wind, just because these two last have been out for longer time (even though we have unprecedented growth of people on earth and people who watch cinema nowadays).

No matter what is the right answer, we can take another film that did very well in cinema as an example – The Avengers. This movie received several awards including the first film to break gross revenue of $1 billion worldwide. I could not find the estimated figure of how many people watched this movie, but even if it is 1 billion people and given the total population of earth is 7billion, only every 1 person in 7 watched the movie.

your argument is not validThis gives a high chance that even though a lot of people who saw it, a lot of people did not, therefore making the initial argument of “did you see this movie?” invalid.

Furthermore, it is interesting to notice that if you want to make the best marketing campaign for a movie you just have to go to Wikipedia. It has now a section for “Marketing” or “Promotion” in a lot of articles about movies, tv-shows, and other domains.

Game of Thrones, currently number one show in many rankings, for example, included a new and innovative way of promoting itself by creating “props” exhibition in different capitals of the world (last in Amsterdam, Netherlands), where people can take pictures siting on the Iron Throne, see clothing and items used to make this series and to get a feel as they were a part of this magical medieval world. They can later post these photos online and get other people to talk about this series.

siting on the Iron throne, game of thrones

So next time you hear “have you seen this movie?” just remember: Marketing is your friend.

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Harlem Shake and Planking

A new social trend has appears. It is called Harlem Shake. Basically, it starts with one person dancing in a repetitive way for about 15seconds in a crowded or none-crowded place, after which a crowd of people joins original dancer. At this point everyone is dressed in a costume or even dance half-naked.

This is social trend therefore of interest to Marketing. The demographic of the trend is about 20-30 year old, usually studying at university.

The interesting part about this trend is that it is socially incorrect and economically unprofitable. People doing this shake may get bragging right later on but that’s about it.

Still, people are doing it and companies should be aware of this trend, as if your companies demographic that of harlem shake people, you may consider doing a shake in your marketing campaign.

This trend comes out sometimes after another similar trends, one of which is called Planking. Planking required a people to lie on their belly, face down, in an odd place.

planking fail

Planking is an old trend, and this sort of trends tend to pass very fast, when people “saw it all” or think it is now to silly or even if a new trend substitutes the old trend.

As refereed previously, marketers can use this trend and some companies did. For example, South Park made an episode about this sort of trends (season 16, episode 3). Wikipedia has also an article about planking (press here to see the article).

Once again we see that social trends are unpredictable, but marketers should take advantage of these trends when they appear.